Throughout the years we've heard a thousand decent excuses for not fundraising, but none more often or more strongly put than the possible damaging outcome of the EU referendum.
Surprising then, that given that the financial crisis of 2008 throughout a period of unparalleled uncertainty, our team have actually handled several of the UK's most successful fundraising projects by focusing on these 7, basic 'home truths': This post www.giftedphilanthropy.com has a lot more information on the topic of prospective research.
Do It Now!
The degree of urgency in Third Sector organisations is usually very low to appropriately deal with their far reaching, financial demands. Members, paid staff, as well as Trustees are typically prepared to go for the status quo, satisfied with tiny gains, rather than transformational adjustment. It is remarkable just how secure and contented some non profit organizations can be, in spite of an accepted need to 'bring in the money'.
To transform this way of reasoning-- focus first on creating an authentic feeling of necessity-- focus your core supporters on the minimal time available to accomplish meaningful objectives, instead of token, incremental advances in fundraising performance.
Value Your Volunteers
The two words guaranteed to shut off time-poor, over committed individuals, are 'fundraising' and 'board'. Not-for profit's that support, instead of 'exhaust' volunteer leadership can attain amazing fundraising outcomes.
Be brave, make a guarantee to stand down your volunteers when the job is done.
Generate momentum by setting a defined period over which the funds will be raised. Active individuals will then agree to get involved, safe in the knowledge of when this dedication of their valuable time will actually end. The old saying that the job will expand to fill the moment given, applies in fundraising as well.
Givers Hold The Power
Rise above a fascination with getting the best possible participation in the fundraising approach and instead become motivated by how new investments in your charity will ultimately be made use of.
The enthusiasm of your team for a 'transformational' vision is essential, so fuel that interest, develop a dedication to the future and show that they have the ability to make it all happen. By giving as generously as they possibly can, they will be able to inspire other people to join them in making your shared vision a reality.
Deal With Facts
Engage your volunteer askers with prompt and concise reports, composed of relevant data.
Your fundraising team need to find out from week to week the number of techniques for gifts have been made, just how many are still to be made and most importantly, exactly what should be done to accomplish the next target. Facts presented in a positive way, will focus effort on the most important actions that have to be taken to reach target.
Produce Short-term 'victories'.
Significant fundraising campaigns take time to win. To develop confidence and preserve interest, create intermediate objectives to be attained, such as enlisting the required number of fundraising team members or securing the participants required at your information events. These 'way-markers' provide valuable points from which to chart the campaign's efficiency, highlighting a lot more than simply the amount of money that has been banked to date.
As the 'way-markers' are attained, confidence will build that the ultimate target will be gotten to. "Success brings success" and these short-term victories will absolutely help you keep the 'cynics' from declaring that absolutely nothing is happening!
Deal With 'victories' Properly
Premature celebration after a significant gift or other achievement can stimulate your team to become complacent and sit back wishing that someone else will raise the remainder of what is needed. So be prepared and use your 'wins' to highlight exactly how much more still has to be achieved to attain your target.
Communicate With Energy
Your transformational vision has to be presented, strengthened and represented, to make sure that there should be no doubt regarding what is being recommended.
In our experience it is simply not possible to over-communicate with a community of advocates regarding exactly how crucial funding is to your organisation's future. But please, be mindful with when and how frequently they are invited to give.
It is easy to say that now is not the right time to fundraise. If it's not the EU referendum or a financial crisis, then other potent excuse can usually be found.
In the long run regardless of the dominating financial climate, the decision to meet a monetary challenge with a collective fundraising initiative must be based upon an immediate and compelling vision of what your not-for-profit group is able to do to serve its community. By placing these 'home truths' into action, you can go on to attain your funding goals now, while others watch and wait for more certain times to come.